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Search results for “Content Plus”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022
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9:25:36 PM
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The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Agoda gears up for rebound in travel in APAC region
11/10/2021
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4:23:53 PM
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John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021
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4:16:25 PM
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China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Omio set to strengthen its offering in China
10/09/2021
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8:00:53 AM
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The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021
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11:14:28 AM
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The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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